We help supplement & pharmaceutical brands unlock 7-figure growth by fixing the product decisions holding them back.
We work with established supplement & pharmaceutical brands (€1–20M revenue) that want to scale faster — without costly mistakes in formulation, claims or positioning.
Built by biochemists with experience across regulated, scaling products
5+ Years
fixing growth-critical product decisions
Biochemists + strategists
Experts in formulation
100+
products analyzed before scale
Built for
regulated markets (EU & US)
Most products underperform not because they don’t work — but because they’re built wrong.
Product iteration & optimization cycles
Up to 89%
faster
in formulation & decision-making
Up to 3x
efficiency gains
First measurable impact
within 30–60
days
Trusted by 50+ established supplement & pharmaceutical brands.
Our Team
David Janevislou
Product & Data Strategy
Leads product-level analysis to prevent costly formulation and performance decisions.
Yassine Krimi
Client & Growth Strategy
Works directly with founders on scale-critical product and market decisions.
Roya Alizadeh
Formulation & Performance Optimization
Optimizes efficacy, cost and regulatory constraints for scalable formulations.
Manuel Heldt
Market & Scale Strategy
Ensures products are built for growth across markets, claims and channels.
We exist to fix the product decisions that silently kill growth.
Too many supplement and pharmaceutical products fail not because they don’t work —
but because early decisions around formulation, claims, cost and scalability were made without a long-term strategy.
Our mission is to help brands make product decisions that hold up under scale, regulation and market pressure — not just at launch.
From uncertainty to scale-ready decisions
A structured process designed to eliminate costly product mistakes before they limit growth.
01
Strategic Product Assessment
02
Optimization & Trade-Off Decisions
03
Scale & Risk Validation
04
Decision Blueprint
Optimized. Validated. Scaled. — before growth exposed the weaknesses.
Selected examples of how strategic product decisions translated into measurable margin, cost and scalability gains.
Supplement Reformulation for Margin & Dosage Efficiency
Scaling was limited by dosage size, bioavailability and rising ingredient costs.
Reformulation focused on bioavailability, dosage efficiency and cost structure.
Impact:
OTC Product Optimization for Manufacturing Stability
Compression instability and sourcing constraints threatened production scalability.
Impact:
Product & Formula Strategy for Market Scalability
Strong demand but misaligned formulation and positioning limited conversion and margins.
Impact:
Examples shown represent selected projects. Outcomes vary depending on market, formulation constraints and regulatory scope.
Apply for a Product Optimization & Sourcing Review
What Do You Want to Optimize?
This helps us assess regulatory scope and decision complexity.
Select
Required.